Loan Admin

Loan Admin was designed to allow lenders to easily keep track of all their loans, allowing them to view their clients, earnings and loan history.

Web Design, Mobile app Design

1 Year

Hecmapp

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Overview:

​I worked with Hecmapp for more than 1 year, helping the brand to improve its strategy, user experience and design of the applications developed by the company.

We challenged ourselves to reinvent the digital presence of loan admin and create a better experience for the consumer. My role was to help craft the visual design, including working on user experience and prototyping.

Understanding the challenge:

for this project I planted the identification of the core of the challenge. and based on that, we identified the main objective. a redesign of the application improving the user experience, but making it recognizable for previous users without modifying any of the functions.

Kick off:

This was a form of brainstorming during the initial period that proved to be very useful in laying the groundwork for the rest of our process, I started by writing on my ipad the first things that came to mind regarding each of the topics, main points, internal questions, and key words.





Research Insights:

We conducted a user questionnaire to measure the impact of an application like loan admin on people in terms of usage. Here are the highlights of the ideas we uncovered by working with the results and feedback from the questionnaire.

User persona:

Design flaws observations:

Before starting with the ideation of the new design, I carry out an analysis of the faults of the old design, pointing out each of the observations that should be improved in the future

Preliminary wireframes:

By creating a more faithful but still fairly preliminary version of our schematics, we were able to resolve some of the technical and visual issues we could run into, as well as dim our "blue sky" screens. It was important to us to create a simple design and much more. elegant by focusing on working around the adaptation of the functions.

Understanding the Current Interface

Before diving into ideating the new experience, I took some time understanding the user goal and pain points of the existing interface.

add, follow and protect.

The Main tabs show content of your latest activities, such as earnings, active loans and delinquent loans, to allow a fast and accessible information experiences.

Create an account

Establishing an account is more inviting and straightforward, incorporating a rotating display of vital details for the application's usage

Add payments

We have converted the method of adding payment into something more linear and simple, turning it into one of the simplest tasks of the app.

Profile creation

We added the option of a profile, enclosing all the configuration options within it and showing your information in a deeper way, separating it from the main screen.

Digital presence

one of the main focuses was to improve the entire digital presence of what loan admin is,
this includes an update to the old logo, and the entire presentation of the app in the app store

Evaluation

After the design modification, the valuations rate in the app increased by 31%. Most importantly, lenders all over the world where thankful  because the new interface design made life easier for them.

| The app is rewarding. More importantly, it efficiently improves the process of making a new loan.

| The registration process is really simple and efficient, "much better than before".

Reflection

I had a lot of fun redesigning Loan Admin and I'm proud of it. However, much more remains to be done to improve Loan Admin.

I am proud not only of how loan admin turned out, but also of the process that led me to the end result. Unlike any other type of application, Loan admin broadened my horizon to the field of information visualization where I learned and applied some specific principles.

I learned that in order to improve the overall experience, I have to experience it and understand it, By conducting series of user experience research, I learned that some small design changes could lead to a big impact

Contact

Let's Get in Touch

Let's connect and start with your project ASAP.

Email me

Contact

Let's Get in Touch

Let's connect and start with your project ASAP.

Email me

Contact

Let's Get in Touch

Let's connect and start with your project ASAP.

Email me