Application directed to the Caribbean Cinema Franchise that allows you to be connected and updated in the world of movies.
Problem
With the constant release of popular and highly anticipated films, the experience of going to the movies should be quick and accessible. However, the ticket purchasing process has become unnecessarily complicated. Although Caribbean Cinemas offers a website for buying tickets, it features an outdated user interface, limited useful functionalities, and a lack of intuitive navigation, which negatively impacts the user experience. Instead of simplifying the process, the inefficiency of the website makes it even more frustrating, pushing users to seek more practical alternatives. This situation highlighted the need to create a modern mobile application that delivers a faster, more efficient, and user-centered experience.
01
Enhanced Experience
Generate a more rewarding and comfortable experience for the user when going to the movies
02
Process Optimization
optimize the process when going to the movies, thus helping to simplify the work of employees and the user experience
03
User Connection
create a space in which the user can feel in community and can express themselves.
04
Audience Insights
give a better follow-up to the number of recurring users to the caribbean cinema
This was a form of brainstorming during the initial period that proved to be very useful in laying the groundwork for the rest of our process, the first things that came to mind regarding each of the topics, main points, internal questions, and key words.
Research methods
We used a research-driven approach to guide our design decisions. By analyzing customer reviews and conducting market research, we identified key user needs and industry gaps.
We created personas to represent our users and performed prototype testing to gather usability feedback. Finally, we mapped the customer journey to ensure a seamless and intuitive experience from start to finish.
Kick off
Starting off, I asked myself some initial questions. Who is our main user? What does the user need? Why would anyone want to use this app? How can we solve those problems? What is the scope we want the project to have?After interviewing 5 participants to set up situations later, it became clear that their problems and goals were similar.
The hook model
Going to the cinema or watching movies are things that people think about at least once a day or a week. that's why i wondered How could we take advantage of the weak points of people and the existing attachment to the world of entertainment to create a design that generates habits?
Based on the hook model, I created the following diagram to help me think about the habit building potential of my design.
Ideation workshop
Going into the design phase, I took into account everything that I had collected so far: the people, their pain points and the needs of each one.
I was able to get some heuristic feedback from users before starting the high fidelity design which helped me create some sketches.
Working on the initial designs, I began to come up with the initial concept of the design, this design brainstorming helped me quickly weed out the good and bad ideas.
Wireflow
During the wireframing phase, I concentrated on defining a clear and functional layout that aligned with user expectations and project objectives. Emphasis was placed on maintaining visual consistency, optimizing interaction flows, and ensuring the design was both practical for development and scalable for future iterations.
Future steps
To continue insisting on the constant use of the application, one of the greatest influences is the compensation to the user through prizes for the use of the application, the idea of awards for the future is one of the main focuses
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