Loan Admin

Fintech

2019

Loan Admin was designed to allow lenders to easily keep track of all their loans, allowing them to view their clients, earnings and loan history.

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Problem

We challenged ourselves to reinvent the digital presence of loan admin and create a better experience for the consumer. My role was to help craft the visual design, including working on user experience and prototyping.

Solution

We created a bold brand identity featuring a bright color palette, modern typography, and minimalist photography, effectively communicating the client's values and unique selling proposition.

Kick off

This was a form of brainstorming during the initial period that proved to be very useful in laying the groundwork for the rest of our process, I started by writing on my ipad the first things that came to mind regarding each of the topics, main points, internal questions, and key words.

Research insights

We conducted a user questionnaire to measure the impact of an application like loan admin on people in terms of usage. Here are the highlights of the ideas we uncovered by working with the results and feedback from the questionnaire.

Design flaws observations:

Before starting with the ideation of the new design, I carry out an analysis of the faults of the old design, pointing out each of the observations that should be improved in the future

Understanding the Current Interface

Before diving into ideating the new experience, I took some time understanding the user goal and pain points of the existing interface.

Preliminary wireframes:

By creating a more faithful but still fairly preliminary version of our schematics, we were able to resolve some of the technical and visual issues we could run into, as well as dim our "blue sky" screens. It was important to us to create a simple design and much more. elegant by focusing on working around the adaptation of the functions.

After the design modification, the valuation rate in the app increased by 31%. More importantly, lenders worldwide expressed their gratitude, as the new interface significantly made their work easier.

The app is not only rewarding but also efficiently optimizes the process of applying for new loans. Additionally, the registration process has been significantly simplified and improved, with users highlighting that it is now “much better than before.

Result

Digital presence

one of the main focuses was to improve the entire digital presence of what loan admin is, this includes an update to the old logo, and the entire presentation of the app in the app store