UI
Branding
Technology
2025
We created a vibrant brand identity for a sustainable portable speaker, blending energy, sophistication, and eco-friendliness. A bold color palette, clean typography, and minimalist photography come together to convey excitement, innovation, and a clean, modern aesthetic.
Problem
The client's eco-friendly portable speaker lacked a compelling brand identity, struggling to stand out in a crowded market and connect with environmentally conscious music lovers.
Solution
We created a bold brand identity featuring a bright color palette, modern typography, and minimalist photography, effectively communicating the client's values and unique selling proposition.
Kick off
This was a form of brainstorming during the initial period that proved to be very useful in laying the groundwork for the rest of our process, I started by writing on my ipad the first things that came to mind regarding each of the topics, main points, internal questions, and key words.
Research insights
We conducted a user questionnaire to measure the impact of an application like loan admin on people in terms of usage. Here are the highlights of the ideas we uncovered by working with the results and feedback from the questionnaire.
Design flaws observations:
Before starting with the ideation of the new design, I carry out an analysis of the faults of the old design, pointing out each of the observations that should be improved in the future
Understanding the Current Interface
Before diving into ideating the new experience, I took some time understanding the user goal and pain points of the existing interface.
Preliminary wireframes:
By creating a more faithful but still fairly preliminary version of our schematics, we were able to resolve some of the technical and visual issues we could run into, as well as dim our "blue sky" screens. It was important to us to create a simple design and much more. elegant by focusing on working around the adaptation of the functions.
Digital presence
one of the main focuses was to improve the entire digital presence of what loan admin is, this includes an update to the old logo, and the entire presentation of the app in the app store
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